
I’m sitting across from a friend of mine who works in nightlife and my brain feels like it’s going into cardiac arrest when he begins telling me about the New York club’s New Year’s Eve system. His speech goes something like this:
“Promoters and the companies they work for have to buy out an entire venue in advance for New Years Eve which can go from $50,000 to a lot more. So if you don’t sell to capacity, well, you’re f*cked. That’s why every promoter who knows what’s good for him is panicked about selling New Years Eve tickets.
Since the clubs are so expensive to rent out, only one or two contenders are financially strong enough to get in the ring. It’s an utter monopoly. So regardless of whether you buy New Years Eve tickets for Pink Elephant, Tenjune or Cielo your money is going to the same place because all these clubs have probably been rented out by the same person. That’s why you often see multiple competing clubs all selling tickets on one website. The financial risk involved is huge!”
I tuned out somewhere around ‘monopoly’ which reminded me that I’ve had a craving to play board games. What I was hearing proved too complex, like a Sopranos plot on crack with added corruption. People staying in the city for New Year’s Eve: BEWARE!
It’s important to face the fact that New Years Eve was created to rip people like you and me off. Now, that doesn’t mean you have to hide inside at a house party where the liquor will probably run dry by 12:05. Go out and have a good time, just be superior intellect-level smart about it. Before you and your friends decide on a venue and fork over your hard earned dollars for a champagne-filled night, make sure you’re getting your money’s worth.
For this exact purpose, I’ve compiled a checklist of what you SHOULD be getting for those pricey entrance fees:
1. A 1 to 5 hour open bar depending on your ticket price. Watch out to see what the open bar entails. Is it Premium Top Shelf? Svedka Only? No beer? Read the fine print, get the details, and make sure it coincides with your beverage preferences. Open bars are more notorious than infomercials for tricking people. And let me tell you, on a night in which you’re consuming a New Years-level amount of liquor, what kind of alcohol you’re drinking matters.
If you know the club layout, other great thing to think about is how many bars are there? Is there just one? That might be BAD. Ask you promoter, “Does the venue plan to overstaff?”
Also! Double check what time the club’s doors open and test it against the open bar. If they say “3 hour open bar 9 – 12” and the door opens at 9pm, it’s really a two hour open bar since by the time you fight your way in, body box someone to get to the bar, and scream bloody murder for the bitter bartender’s attention (who’s hating that he’s working New Years Eve) it WILL be 10pm.
2. When they write “Delectable Appetizers & Hors D’oeuvres” ask your promoter what that MEANS. I don’t know about you, but I’ve had some nasty appetizers in my day. Just yesterday I had to spit out a chocolate offered to me on a silver platter at Bungalow 8 because it tasted like something that would come out of a pigeon’s rear end.
Many clubs team up with a restaurant that caters. Ask your promoter where the food is coming from and how much of it’s going to be circulating around. Eat beforehand accordingly. If your promoter loves you, they’ll tell you the truth.
3. Photographers! For the amount of money you’re shelling out, fun should be the only thing on your inebriated agenda. Running around taking pictures as the ball drops should NOT be your problem. Make sure your venue has hired a photographer who’ll be capturing all your comradery and displaying photos for free online in the New Year. Make sure to jot down the photo site in advance, because I assure you after the New Year’s hoorah you will not remember to ask.
4. Closing time. Is it 4am? 6am? Make sure you know! The ‘staying open till 6am’ license is exclusive and hard to come by, but some venues have it. Target them.
5. Is the venue decorating for New Year’s and if so, how? Are party favors involved? If you’re one of those people obsessed with watching the ball drop in Times Square, does your venue plan on showcasing this on TV? Again, all good questions for your promoter.
6. Who’s DJing? If the venue is leaving it as a ‘surprise,’ what kind of music are they planning to have the DJ play? A hip hop fan does not want to spend their New Years dancing to Trance, so do your research. Don’t assume that since Cielo’s a house music club, it will be for New Years. All these venues are rented out and restructured by the aforementioned crazy companies that own promoters. Everything you previously knew about a club is subject to change.
Also, will there be any live music? A sax player, violist, electric guitar, or drums to enhance the mood? Make sure your promoter gives you the music 411.
7. Capacity. If you want to do real due diligence, ask your promoter how many tickets they’re selling and then compare that number to the club’s capacity (by law, publicly posted near the bar). These results might terrify you. Paying to be in an oversold body mash is tragic. Make sure you don’t get taken advantage of. On the flip side, some event organizers take pride on the fact that they sell under capacity to give everyone a little more breathing room.
Lesson: If you want a stress free New Year’s, do your homework now. When there are only fun surprises on New Year’s, you’ll be grateful. Promoters who care should be able to give you the information you need. Or, just do New Year’s Eve with the Blaqlist. Since I write for them, I happen to know for a fact that they’ve got every single item in my checklist covered, including selling under capacity at Azza (which by the way is GORGEOUS).
Yes, this kind of due diligence seems more elaborate than the kind of research you’d do when getting a kidney transplant or something, but really, when the ball drops and you’ve had the most wonderfully non-stressful evening, you’ll thank me.
Wed, Sep 23, 2009
Nightlife